Fly and EUROSTAR Group launch their first true octa-core smartphone powered by MediaTek in the UAE

Monday, 14 July, 2014

 

The Tornado IQ455 device delivers high performance multi-tasking and leading edge multimedia and gaming user experience using MediaTek’s MT6592 true octa-core chipset platform

 

DUBAI, July 14, 2014: EUROSTAR Group and Fly UK have launched their first Fly by EUROSTAR smartphone, Tornado IQ455, powered by MediaTek’s MT6592 true octa-core chipset. The new device benefits from MediaTek’s scalable octa-core architecture, which can run both low-power and processor intensive tasks highly efficiently by harnessing the full capabilities of its eight individual CPU cores in optimal combination.

 

MediaTek is a market leader in cutting-edge systems-on-chip (SoC) solutions for mobile communications, wireless connectivity and digital multimedia devices, and has been at the vanguard of delivering premium technology features and high-end performance in an affordable, easy-to-use and inclusive manner. The MT6592 platform powering the Tornado IQ455 embodies these core values, and addresses the needs of the rapidly growing super-mid market segment.

 

MediaTek’s MT6592 chipset was the world’s first SoC to integrate eight power-efficient ARM® Cortex®-A7 processors, each clocked at up to 2GHz in an individually scalable configuration as necessitated by the handset’s task workload using MediaTek’s CorePilotTM technology, thereby delivering excellent performance-per-watt. In addition to the groundbreaking True octa-coreCPU architecture, the MT6592 features a quad-core graphics engine, enabling an immersive console-like gaming experience.

 

Commenting on the launch of the Tornado IQ455, Mr. Raju T Jethwani, Chairman of EUROSTAR Group said, “We are very proud to bring this premium technology to our customers in the region. MediaTek has made an enormous impact on the mobile market over the last decade. We share a mutual vision with them to build technology that is more powerful, at the same time reliable as well as affordable.”

 

“The Fly by EUROSTAR brand has welcomed a great reception from the Middle East market. Our consumer’s here are loving the design, consistency and functionality that the brand offers. The new device, powered by the octa-core processor, promises to set new benchmarks in smartphone technology,” added Mr. Youssef Saidi, Group COO, EUROSTAR Group.

 

Mr. Nitin Sood, Managing Director, Fly UK, said: “We are very excited to partner with MediaTek to bring the latest and the best innovations in technology to our customers. Fly is a powerful brand that has built its reputation based on the quality and reliability it offers. With the octa-core chipset, the brand has further enhanced its offerings, ensuring an unbeatable user-experience to its consumers. We are very excited to bring the technology here and are certain it will do very well.”

 

“Fly and MediaTek have enjoyed a long term partnership in Europe,” said Dr. Finbarr Moynihan, General Manager, Corporate International Sales at MediaTek. “We are delighted to see FLY expanding into the Middle East and Africa to continue the shared vision to make leading-edge technology accessible to everyone, and in the most inclusive manner possible. At the heart of Fly’s Tornado is MediaTek’s true octa-coreprocessor – the MT6592 – enabling users to enjoy rapid internet browsing, immersive 3D gaming, high-quality video content consumption and concurrent multitasking without experiencing lag times or excessive battery consumption.”

 

The features of the new Fly Tornado IQ455 include a 5.0” TFT touchscreen display with high-definition IPS OGS (1280×720) full lamination TP technology. The OS Android 4.2 3D UI is fully-optimized with the most advanced chipset, 1.7 GHz Octa Core processor to offer the excellent high-speed performance.

The phone offers vivid picture quality with an 8MP Camera AF Rear Camera and 2MP Front Camera and 16 MP image signal-processor. The H.265 Ultra HD video record and playback ensures fantastic visual and sound quality. The phone also features Dual Sim option, a memory space of 4GB Internal and 1GB RAM and a powerful battery life of 1800 mAh.

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About EUROSTAR Group:

EUROSTAR Group, headquartered in Dubai, has over the last three decades firmly established itself as a pioneer and market leader in smart devices and value added products across the MEA region. With a reputation for excellence and strong adherence to world class standards, the Group has diversified and has grown dramatically through the strategy of tapping into new territories and expanding its portfolio of products and services.

 

The company boasts of a strong presence in both regional and global markets, with over 25 own retail showrooms and power retailers in the Middle East, having business operations spread across 50 countries worldwide. EUROSTAR Group offers its growing customer base a range of products and services supported with a 24/7 in-house call centre and a well-established distribution network strategically located across the Middle East, Africa, CIS, and the Indian subcontinent — giving customers the confidence that EUROSTAR is ready to serve you anytime, anywhere.

 

EUROSTAR has a diverse range of businesses operations structured into different domains – Smart Phones, Tablets, Digital Satellite Receiving Systems, B2B Convergent Technologies, Consumer Electronics & Home Appliances, Multimedia – Pay TV, Fast Moving Consumer Goods (FMCG), Trading, DTDC – Distribution & Logistics, Telecom Projects, Real Estate, Corporate Sales, Solar Power & Thermal, and LED Lighting Systems.

 

About FLY Mobiles:

Fly is a European mobile phone company founded in 2003 with offices across countries including UK, India, Russia and Ukraine and UAE. Fly is already a leading mobile phone brand in Europe and is also growing fast in other parts of the world.

 

The Fly brand is positioned as a “challenger brand” that brings out the spirit of adventure and is completely in sync with today’s inevitable need to “Keep in touch“. With a strong commitment towards differentiation, Fly focuses on value for money and innovative product line by bringing together three key elements – Style, Technology & Functionality.

 

About MediaTek Inc.

MediaTek is a pioneering fabless semiconductor company, and a market leader in cutting-edge systems on chip for wireless communications and connectivity, HDTV, DVD and Blu-ray. MediaTek created the world’s first true octa-core smartphone platform with LTE and our CorePilot™ technology releasing the full power of multi-core mobile processors. Through MediaTek Labs™, the company is creating a worldwide ecosystem in support of device creation, application development and services based around MediaTek offerings. With an emphasis on enabling technology for the masses and not the chosen, everyone can be an Everyday Genius. MediaTek [TSE:2454] is headquartered in Taiwan and has offices worldwide. Please visitwww.mediatek.com for more information