Business Development

The New Projects & Business Development section was established in early 2014 as a new division, directly under the Chairman’s preview, which is responsible for development of new projects and innovations across the MEA region. The divisions combines a cross mix of experience and culture to for new product development and innovative products with access to global markets trends and retail penetration tactics.


Some of the categories which come under the division are:

  • Food products including Snacks and Savories
  • Beverages
  • Chocolates
  • Health and wellness products
  • Timber
  • Amber


  • Sweets, Snacks, Savory & Beverages
  • Ready to Eat Flavoured Gourmet Popcorn
  • Identifying consumer needs to map and satisfy market opportunities.