EUROSTAR Collections, the FMCG arm under the multi-dimensional business conglomerate EUROSTAR Group, will showcase its latest collection of FMCG products at the Sweets & Snacks Middle East exhibition, being held at the Dubai International Convention and Exhibition Centre from October 27– 29, 2015.
Unveiling the new flavours of its gourmet ready-to-eat popcorn, EUROSTAR Collections is set to expand the scope of offerings from the popular “California Popcorn” brand. The range, launched in the Middle East in 2014, has grown highly successful with a growing retail presence across the region. The brand has gained immense popularity owing to its freshness and variety in taste, and will be showcased in new sizes for the first time at Sweets & Snacks Middle East.
The flavors are specially packaged for the GCC, and are machine sealed to retain freshness and crispness. The entire range of flavors comes with zero preservatives making it a much in demand product.
EUROSTAR Collection is also introducing a delectable new chocolate to the region – Chocorockies. The stone shaped chocolates designed exclusively for the KSA market, is sure to be every chocolate lovers delight.
Commenting on the new product launches, Mr. Raju Jethwani, Chairman of EUROSTAR Group said, “We are pleased to participate at the Sweets & Snacks Middle East which provides us the platform to connect with a very selective and focused audience. We aim to provide visitors the best in our sweets and snacks collection with products that are delicious and of assured quality.”
“With a wide range of highly-successful brands under our portfolio, our growth and success in this segment has been phenomenal. This year, we have further expanded our portfolio to introduce products that are sure to appease the palate of our consumers. We are excited about introducing these products to the Middle East market and are certain it will be received well,” he added.
EUROSTAR Collections and its products have extensive logistics, warehousing and distribution in the GCC. Other products under the EUROSTAR Collections portfolio are Amul, Parle G and Haldirams in the Saudi Market.
Commenting on the participation at Sweets & Snacks Middle East, Ms. Aarti Jethwani, Executive Director, EUROSTAR Group, said, “It gives us great joy to be a part of this show. We have something for both those who have a sweet tooth and the ones who have a liking towards snacks. This is our second year of participation and are overwhelmed with the response we are receiving at the exhibition and we aim to continue to provide the best under our EUROSTAR Collections vertical for our customers.”
As the leading international trade fair in the region, Sweets & Snacks Middle East provides an effective market platform to access growing sales potential in the Middle East, and is the perfect gateway to the Middle East confectionery and snacks market. EUROSTAR Collections’ stand at the Sweets & Snacks Middle East will be located at Stand no. D8-9, Hall 8, DWTC.