Dubai, January 29, 2015: EUROSTAR Collections, the FMCG arm under the EUROSTAR Group, has announced its participation in the Dubai International Kite Festival, 2015. The maiden edition of the Kite Festival is scheduled to take place at the Jumeirah beach, from January 29 to January 31, 2015.
EUROSTAR Group will showcase its gourmet ready-to-eat popcorn range, Taste of California at the Kite Festival. Participants and spectators will get their chance to munch the three flavours — Milk and Choco, Butter and Cheese, and Caramel – of the globally acclaimed brand, during the festival.
The three flavors are specially packaged for the GCC and are machine sealed to retain freshness and crispiness. The entire range of flavors comes with Zero preservatives making it a much in demand product. Along with Taste of California popcorns, OKF a premium health beverage from South Korea and Zenya flavored Tea will also be available at the EUROSTAR kiosk set up at the Kite Festival venue.
Commenting on the participation of EUROSTAR at the event, Mr. Raju Jethwani, Chairman of EUROSTAR Group said, “We are pleased to be part of the first edition of the Dubai International Kite Festival. The event provides us an ideal platform to showcase the new exciting range of FMCG products including taste of California. We have received an overwhelming response for our popcorn range since its launch last year. The festival gives us the opportunity to share our success with all attending the event.”
The Kite Festival is an official three day Dubai Shopping Festival event, recognized by the International Kite Flying Association, USA. Participants from over 25 countries are expected to participate in the event.